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Motorways Launch Collateral https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/6ee2ff47-757b-4968-bdef-1e6c759d3a50/MO+Steam+Countdown+Graphics+1+Day1+v2-PP.jpg Jess M Woodward Portfolio - Mini Motorways Launch Collateral https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/455e42f6-7790-46b4-afe5-0a8446980e9a/MiniMotorways-HeaderBanner.jpg Jess M Woodward Portfolio - Mini Motorways Launch Collateral Three different sizes of social header image from a single layout https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/9ca8c819-f69f-4fc2-8a41-a2218f4ee47e/MiniMotorways-MiniverseCollection.jpg Jess M Woodward Portfolio - Mini Motorways Launch Collateral Keyart for the newly bundled The Miniverse Collection https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/53b2394e-8377-43b0-8866-130be62bb55c/MO+Social+Giveaway+Graphic+16-9+v5+PP+Available+Now.jpg Jess M Woodward Portfolio - Mini Motorways Launch Collateral Competition social graphic https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/2625c52c-d1ae-416c-bac7-3ad346c1890a/MiniMotorways-StreamerPack.jpg Jess M Woodward Portfolio - Mini Motorways Launch Collateral Elements for an asset pack to help streamers create fun thumbnails https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/06217542-d0be-4fe9-b3ab-1d318f06f544/MO+Steam+Announcement+Insitu+v2+-+Option+for+1+line+vertically+centred.jpg Jess M Woodward Portfolio - Mini Motorways Launch Collateral Concept for a Steam Announcement image template https://www.jessmwoodward.com/archivedwork/dinosaurpoloclubbrandwork monthly 0.5 2023-07-10 https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/e5899469-845c-4415-927e-932330b9c45a/DinoPoloClub-1920x1080px.png https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/5daff529-016c-4654-8d7f-a80c18651690/DinoPoloClub-2500px3.png Jess M Woodward Portfolio - Dinosaur Polo Club Brand Work Starting point and end result of wordmark development https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/4119bcef-e8b8-4f6a-83c9-5ec10c957c06/DinoPoloClub-2500px4.png Jess M Woodward Portfolio - Dinosaur Polo Club Brand Work Wordmark exploration between the extremes of playful & serious, and familiar & unfamiliar. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/78be2ff3-563b-4cac-ae1b-d73a014429b5/DinosaurPoloClub-BrandGuideAbout.png Jess M Woodward Portfolio - Dinosaur Polo Club Brand Work Brand guide: About page https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/5c63ce28-d5a2-48c2-8d29-475ec752ff94/DinosaurPoloClub-BrandGuideLogos.png Jess M Woodward Portfolio - Dinosaur Polo Club Brand Work Brand guide: Logos page https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/0833cb7b-40a5-4443-80fb-b2ef2407cbe1/DinosaurPoloClub-BrandGuide-ToneOfVoice.png Jess M Woodward Portfolio - Dinosaur Polo Club Brand Work Brand guide: Tone of Voice page https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/f1e63dc1-6588-4a29-aa04-a1f6b0087438/DinosaurPoloClub-BrandGuideGraphicElements.png Jess M Woodward Portfolio - Dinosaur Polo Club Brand Work Brand guide: Graphic elements page https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/6398dfe8-e753-4ae2-86dc-82747341d54f/DinosaurPoloClub-BrandGuideGraphicStyles.png Jess M Woodward Portfolio - Dinosaur Polo Club Brand Work Brand guide: Graphic Styles page https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/8872b5cc-23e4-4cba-aa12-dc4b639802aa/DinosaurPoloClub-BrandGuideBestPractice.png Jess M Woodward Portfolio - Dinosaur Polo Club Brand Work Brand guide: Best Practice Examples page https://www.jessmwoodward.com/archivedwork/personalillustration monthly 0.5 2023-07-10 https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/e29db072-4985-4428-946f-6414e495e7a0/IMG_20230410_212841.jpg https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/be9015ae-3503-4e4c-98fd-c6c1c220439d/Vash+4+Twitter-2.jpg Jess M Woodward Portfolio - Personal Illustration Enigma (2023). A lighting study from Trigun: Stampede. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/e29db072-4985-4428-946f-6414e495e7a0/IMG_20230410_212841.jpg Jess M Woodward Portfolio - Personal Illustration Squish (2023). Based on a photo from @WeirdLilGuys https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/77cf5d71-0cfa-4c70-b10f-45a03a158f19/ElmoOnFire.jpg Jess M Woodward Portfolio - Personal Illustration Elmo On Fire (2023). My favourite meme. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/83583077-7e99-4ce7-a5f2-2e8ef8c6d96e/IMG_20210511_164700_468.jpg Jess M Woodward Portfolio - Personal Illustration Defiance (2021). Designed in Illustrator, painted in POSCA markers. Petunias symbolise anger and resentment. They mean: 'I am furious'. They also symbolise desire and hope. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/131766ac-d368-4e91-aca5-65b1f5b9bca6/IMG_20230326_215457_049.jpg Jess M Woodward Portfolio - Personal Illustration Subtlety (2023). An exercise in using subtler colours than my usual, and my first try at underpainting. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/65fb0395-59bf-46d7-ab11-80cba0a7a145/IMG_20220508_145827.jpg Jess M Woodward Portfolio - Personal Illustration King (2022). Inspired by the Florence + The Machine song - "I am no mother, I am no bride, I am King." https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/00bb13de-0a2e-436b-b681-13783c67cece/IMG_20230108_164559_edit_649383897435805.jpg Jess M Woodward Portfolio - Personal Illustration A Friend (2023). He's just a lil guy I saw on a walk. <3 https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/1688947000039-JMA82G2MWZSZ7YFNO9S8/IMG_20210113_174850.jpg Jess M Woodward Portfolio - Personal Illustration Pathways (2021). A piece about transformation & new beginnings. Painted in POSCA markers. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/06f0685d-d106-4ead-a77e-e9d5b64db75a/FWE0Z8UakAAaJFn.jfif Jess M Woodward Portfolio - Personal Illustration Sibylline Meynet Acryla Gouache painting study (linework & colour ref provided). https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/1670227295579-KS9S4VY4AY23BGB7RNV7/IMG_20220814_221642.jpg Jess M Woodward Portfolio - Personal Illustration Sibylline Meynet Acryla Gouache painting study (linework & colour ref provided). https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/f69d68f9-392f-4b1e-b3d0-7f72f36e1b73/PersonalIllustrations-DailyDoodles.jpg Jess M Woodward Portfolio - Personal Illustration Some of my favourite Daily Doodles. https://www.jessmwoodward.com/archivedwork/backstabbakeoff monthly 0.5 2022-12-06 https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/1670317662618-77MXW707VHGT2VZOGZPW/Backstab+Bakeoff+Splash https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/8633b0e0-784f-49e2-8894-ccaa9dad9834/BackstabBakeoff_1.png Jess M Woodward Portfolio - Koia Game Jam: Backstab Bakeoff Splash screen. I'm particularly pleased with my 30 minute logo design! https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/95db7f3e-56ee-4270-9be5-4275edce189d/BackstabBakeoff_2.png Jess M Woodward Portfolio - Koia Game Jam: Backstab Bakeoff Why would you need a knife in a baking competition???? https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/76c6ee5a-a868-4343-b84b-754643d95306/BackstabBakeoff_3.png Jess M Woodward Portfolio - Koia Game Jam: Backstab Bakeoff Oh no I sure hope there are enough ingredients for everyone. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/4e6a62fa-f4f8-488f-9c4a-ab6efd80f614/BackstabBakeoff_4.png Jess M Woodward Portfolio - Koia Game Jam: Backstab Bakeoff (Narrator voice) There were not enough ingredients for everyone. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/1896a19a-bd21-4c8b-bd6c-a20c81390332/BackstabBakeoff_5.png Jess M Woodward Portfolio - Koia Game Jam: Backstab Bakeoff I guess that's why you need a knife in a baking competition. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/becd0629-2fbd-4cde-a3b1-73dfbd7af651/BackstabBakeoff_6.png Jess M Woodward Portfolio - Koia Game Jam: Backstab Bakeoff My favourite joke of the whole game. \o/ https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/db7e533d-1aa3-4d2c-b594-6a2c71c53c8f/BackstabBakeoff_7.png Jess M Woodward Portfolio - Koia Game Jam: Backstab Bakeoff Status update screen, to help the player decide what choice to make next. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/09a78640-4b74-4b9f-bf6f-fc4b0e2cae78/BackstabBakeoff_Flow.png Jess M Woodward Portfolio - Koia Game Jam: Backstab Bakeoff Friday nights are for figuring out game flow (to make Saturday programming sweet). https://www.jessmwoodward.com/archivedwork/sparkapplewatch monthly 0.5 2023-07-09 https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/6d413b9a-2a9a-4825-abce-30d32d887e92/AppleWatch-2500px4.png Jess M Woodward Portfolio - Apple Watch Launch Campaign Out of Home bus stop poster & Retail window digital screens https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/79b0e431-02bc-4935-8df9-03499249c178/AppleWatch-2500px3.png Jess M Woodward Portfolio - Apple Watch Launch Campaign Banner ads and social media ads https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/b7d6ece0-c188-4e7b-b726-9e488ed6942f/AppleWatch-2500px.png Jess M Woodward Portfolio - Apple Watch Launch Campaign Client website home page banner https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/e53dd25b-66f4-4328-841f-664c51dc13b0/AppleWatch-2500px5.png Jess M Woodward Portfolio - Apple Watch Launch Campaign False cover for the national newspaper https://www.jessmwoodward.com/archivedwork/sparknetflix monthly 0.5 2023-07-09 https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/4cc26f08-0508-4f88-a6c5-2f752565af1f/NetflixOnEndless-2500px.png https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/219fd187-a1fe-418f-8c03-d52623c7f559/NetflixOnEndless-2500px2.png Jess M Woodward Portfolio - Netflix User Acquisition retail campaign The funnel strategy used to balance volume of information with dwell time. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/cce5d3d8-2fc9-48e9-b9c8-c550d68fb04c/NetflixOnEndless-2500px3.png Jess M Woodward Portfolio - Netflix User Acquisition retail campaign Eye-catching, benefit-focused three dimensional window display for flagship stores. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/fd1399e1-fc4a-4980-a100-e45d4cf269fc/NetflixOnEndless-2500px4.png Jess M Woodward Portfolio - Netflix User Acquisition retail campaign Benefit-led window poster for non-flagship stores. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/7eee046a-66e8-42b1-91bb-c0f9695b03b3/NetflixOnEndless-2500px5.png Jess M Woodward Portfolio - Netflix User Acquisition retail campaign Combining benefit with offer on in-store promotional signage. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/03da942c-e6f2-4d28-b5e7-475452bb516e/NetflixOnEndless-2500px6.png Jess M Woodward Portfolio - Netflix User Acquisition retail campaign Leading with offer rather than benefit on the front cover for the in-store "Discover" magazine/offer guide. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/d4dd63a5-f394-4163-9abe-628c26815548/NetflixOnEndless-2500px7.png Jess M Woodward Portfolio - Netflix User Acquisition retail campaign How the campaign comes across at each stage of the funnel. https://www.jessmwoodward.com/archivedwork/thepavs monthly 0.5 2023-07-10 https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/141359bb-720a-4a6b-9371-d7f741df152d/ThePavs-2500px.png Jess M Woodward Portfolio - The Pavs: New Zealand Game Awards brand Logo design inspired by pavlova and video games. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/72d8d431-b577-4f31-a71f-2b6dd9ea6aad/ThePavs-2500px2.png Jess M Woodward Portfolio - The Pavs: New Zealand Game Awards brand Laurel design, with variations for single colour or full colour, 'fun award name' or 'formal award name', and finalist or winner https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/bec04e6b-d532-4237-9596-c140e71078fc/ThePavs-2500px4.gif Jess M Woodward Portfolio - The Pavs: New Zealand Game Awards brand Storyboard created for Fish & Swallow to use when creating award announcement videos https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/3f5518a4-e82c-4abe-a254-ca1768027096/ThePavs-2500px3.png Jess M Woodward Portfolio - The Pavs: New Zealand Game Awards brand Step & repeat backdrop and custom photobooth print-out design. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/4f32af02-b880-4a79-b4dd-7ed57bbfb64b/ThePavs-SocialGraphics.jpg Jess M Woodward Portfolio - The Pavs: New Zealand Game Awards brand Social media graphics - bespoke sequential announcements, bespoke one-off announcements, and Canva templated graphics by Community Manager. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/8982b89f-24af-4842-ab0c-487b1d58c497/ThePavs-2500px5.png Jess M Woodward Portfolio - The Pavs: New Zealand Game Awards brand Bespoke trophy made from NZ-native timber that I designed and created production-ready laser etching files for. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/264a3f2d-fec6-403c-bd34-42bd6196ac3e/ThePavs-2500px6.png Jess M Woodward Portfolio - The Pavs: New Zealand Game Awards brand Simple single-pager brand guideline for volunteer reference. https://www.jessmwoodward.com/archivedwork/kinderworldartbook monthly 0.5 2023-07-10 https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/266cace8-c696-42e2-9494-fb4517a562e1/KinderWorldArtbook.png https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/3e3154bc-f648-4e65-bdc2-3d86dcebfe21/KinderWorldArtbook7.png Jess M Woodward Portfolio - Kinder World: The Artbook Before (left) and after (right) of front cover image retouch. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/51dc0ae7-e760-4ca9-a15a-c28a5f68f524/KinderWorldArtbook2.png Jess M Woodward Portfolio - Kinder World: The Artbook Balancing supplied copy with appropriate visuals. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/0e18bd6c-ca89-4109-a141-9fe0c2b5ac71/KinderWorldArtbook5.png Jess M Woodward Portfolio - Kinder World: The Artbook Where appropriate, took inspiration from in-game UI for layouts. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/85770dd5-0316-4fc8-9f07-3fd1273a8901/KinderWorldArtbook6.png Jess M Woodward Portfolio - Kinder World: The Artbook Observed a pattern in the copy for the NPC pages, so created a template to suit. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/05232c50-6570-4160-ac19-3a5123cda837/KinderWorldArtbook3.png Jess M Woodward Portfolio - Kinder World: The Artbook Selected assets to complement copy & depict behind the scenes processes. https://images.squarespace-cdn.com/content/v1/6052b15a1ddb6b5c91a0efd9/4ff9799b-d0a3-4882-85e0-33bbfd207c34/KinderWorldArtbook7.png Jess M Woodward Portfolio - Kinder World: The Artbook Data-merged the 21x artist pages from one template for the sake of efficiency, then customised the layouts of the artist creations as needed.